ABOUT US

ANNALENA COUTURE: ITALIAN STYLE INTO THE HEART OF LONDON

It all started from…

An unusual Grandma, a unique lady with the gift of “Charm”, who ­with her personality-reflected class and originality in everything around her. With her instinctive taste she turned her life into an art which manifested itself in the way she dressed, an elegance which went beyond appearance, impossible to forget.

 

As Giorgio Armani said: “Elegance is not standing out but being remembered.”

 

In our shop we would like to tell you about: AnnaLena An idea that goes beyond the ­now considered outdated­ traditional shop.

We believe that when we sell, we must reward our customers with Emotions.

Being in fact the customer the one who “lives his purchase” and who becomes involved with an idea, we would wish to add our mark and our value to nourish such idea.

 

The customer lives the exploration as a discovery of what we transmit, aided by the settings, the lights, the scents and the music…, not just by simply displaying our products.

We have a unique and precise style, an excellent taste which reflects our identity in the details, which guarantees trust and assurance towards our various brands.

Research is the keystone which has allowed us to select brands almost unseen in this city; in fact, our mission is to raise awareness that the label “Made in Italy” does not mean

made only by the big fashion houses, but rather precisely by exclusive Ateliers that reflect even more the Italian quality which makes all Italians proud and which provokes the envy and admiration from the rest of the world.

TAKE A LOOK AT THE NEWEST COLLECTION

CHARLOTT: chanel style azur jaket with feaux pearl

CHARLOTT: fur and stone coat

DV ROMA: lace shirt - shining short pant

VALUEL: python romantic pink hand bag